Re-seller Strengths
	How to get local customers
	More Information

One of the strengths of a re-seller is the ability to market locally. Local Internet Service Providers usually need to charge a much higher fee for domain name web hosting than our re-sellers due to higher overheads; by having the ability to provide their services for a slightly lower fee, our re-sellers can grab a large share of the local market and even dominate it if willing to work hard at it.

Here's an example: Let's assume that you live in Canberra, ACT. (this is not based on actual current Web Hosting prices in Canberra, it's meant to be an example only)

Looking at the local Internet Service Providers, you determine that the Average Monthly Fee for web hosting is $55. You also determine that the average Setup Fee is $65, and the average cost of .com domain name registration is $60 per year.

When re-selling our Web Hosting services, a cost example would be as follows:

From $13.33 per month for the web hosting.

$33 per year for .com domain name registration

Giving you a profit of around $25 per month for hosting and around $30 a year for their domain names if you sold at the local average rate.. Even if you only charged for web hosting at a rate of $25 per month, you will be charging less than half of what your competitors are asking and still have a 100% markup.. 100 clients at this rate equals over two and a half thousand dollars a month profit. At the same time, you are saving your customers money by providing the services for half the price of what they would have had to pay!

Whether you charge a setup fee or not is entirely up to you. If you need help setting up part of the account, a setup fee will help to cover it.

How to get local customers

Let's take another look at the competition; This time, let's evaluate their marketing ability. What are their strengths and weaknesses? Where and how do they advertise? In the newspaper? radio? magazines? Which ones do they use the most? Which ones do they use the least?

Suppose you find that the ISP's in Canberra rely primarily on newspaper advertising and marketing to their existing dial-up Internet access customers, but do very little door-to-door, face-to-face sales. This tells you that you might be able to exploit their weakness in the area of personal contact sales. This is usually also the most fruitful angle to work in most communities.

To market locally effectively you need to be where your prospective customers will be and as often as possible. Join your local Chamber of Commerce, Sporting, or Lions Club and get involved as much as you can. Friends and family may already have a foot in the door of some these places, they might introduce you or you can even help them make some extra money by signing them up as your resellers.

Business Secret: People do business with people they like, even if they can get a better deal elsewhere. By ingratiating yourself with various business owners, you will create a desire in them to send business your way. Be friendly, have fun, get to know them. Selling your service should seem to be almost an afterthought.

Another way to pick up new customers is by hitting the frog and toad - door to door sales. Concentrate on the business areas in your city and visit several new businesses a week. You might simply introduce yourself, drop off your brochure, and answer any questions they might have.

To make a good impression on prospective clients, always have nicely designed professional looking literature handy. They may never read it, but they will judge you to be a serious about your business, and this will reflect well on your company.

There are many other ways to market your services locally. With a little creativity and work you can easily become the leading web service provider in your community, we have all the resources you need to succeed now and grow into the future, please contact us for any questions you have or if you are ready to get started, Sign Up for a Pack Leader or Pack Leader PRO web Hosting account.

Further Information about re-selling our Web Services:

Making Money From Home - Reselling Web Services

Re-seller FAQ

Web Developers Can Be Successful Web Hosting Re-Sellers